8/31/2023 0 Comments Vaseline illuminate me![]() The brand has also used radio and newspaper to advertise its line of product. It has used TV commercial Advertisement to create awareness among consumer. Vaseline over the years have used all the methods of promotion. The promotional and advertising strategy in the Vaseline marketing strategy is as follows: Vaseline Promotion & Advertising Strategy: Vaseline line of products are among the cheapest body care products available across markets.Ĭarbolated petroleum jelly has never been advertised separately and the regular petroleum jelly accounts for about 85% of total petroleum jelly sales. Vaseline is priced at reasonable rates given its target of low to middle income group. Lightening lotion, SPF 24++lotion and complete 10 lotions are the three available variants of product.īelow is the pricing strategy in Vaseline marketing strategy: Vaseline Healthy White: The product is marketed as skin lightener and fairness lotion alongside dry skin healing capabilities of Vaseline. Original, Cocoa glow, Rosy glow and Total moisturizer are the available variantsĤ. Vaseline Lip Therapy: The line of product is marketed as instant softener and not just coaters of lips. It comes in five different variants viz a viz Deep Restore lotion, Cocoa Glow lotion, Aloe Soothe lotion, Advance repair body lotion, cocoa radiant spray moisturizer and deep restore spray moisturizer.ģ. Vaseline Intensive Care: This is the line of body care lotions. Softer, healthier-looking skin can be yoursĬONVENIENT PACKAGING: Flip top tubes are perfect to take along wherever you go! Stand them up on your bathroom vanity or nightstand so they are always in reach.Vaseline is a fragrance free and hypoallergenic jelly.Ģ. UNSCENTED MOISTURIZING LOTION: Relieve dry, irritated, and sensitive skin with unscented Vaseline lotions formulated to start moisturizing even the most stubborn dry patches on contact. For best results, apply throughout the day and again before bedtime. ![]() ![]() Apply liberally wherever your skin is dry to restore skin's softness.įAST ACTING: Intensive Care Healthy Hands Stronger Nails Lotion with Keratin delivers 10X stronger nails in just 2 weeks! This fast-absorbing formula hydrates skin without feeling greasy. This lotion quickly absorbs and within 15 seconds encourages healthy skin. SELF-CARE ANYWHERE: Flip top tubes are perfect to take along wherever you go! Stand them up on your bathroom vanity or nightstand so they are always in reach.ĭEEP MOISTURIZER: Vaseline Clinical Care Extremely Dry Skin Rescue is a deep moisturizer formulated with Barrier Repair Complex that provides 100% improvement of skin moisture with highly effective glycerin, pro-lipids and Vaseline Jelly.ĬLINICAL STRENGTH: Transform skin from very dry to healed in just 5 days. ![]() Softer, healthier-looking skin can be yours. Quickly provide gently calming and soothing relief to your skin.įRAGRANCE FREE MOISTURIZING LOTION: Relieve dry, irritated, and sensitive skin with this fragrance-free Vaseline lotion formulated to start moisturizing even the most stubborn dry patches on contact. SENSITIVE SKIN FORMULA: This specially formulated hand and body lotion is hypoallergenic and for use on dry, irritated, or sensitive skin. DEEP MOISTURIZER: Vaseline Clinical Care Extremely Dry Skin Rescue is a deep moisturizer formulated with Barrier Repair Complex that provides 100% improvement of skin moisture with highly effective glycerin, pro-lipids and Vaseline Jelly.ĬLINICAL STRENGTH: Transform skin from very dry to healed in just 5 days. This lotion quickly absorbs and within 15 seconds encourages healthy skin. Apply liberally wherever your skin is dry to restore skin's softness.
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